·        Managing ExD Digital (Pvt.) Ltd. all clients
·        Managing Social Media Marketing Team
·        Managing eCommerce Team
·        Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
·        Maintaining social media presence for clients across relevant digital channels
·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
·        Identify trends and insights to optimize marketing campaign budget and performance
·        Brainstorm new and creative growth strategies
·        Plan, execute, and measure experiments and conversion tests
·        Collaborate with internal teams to create landing pages and optimize user experience
·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
·        Managing and Improving eCommerce Sales
B2B
·        Maintaining a strong online company voice through social media
·        Liaising with sales and product development teams to ensure brand consistency
·        Designing and monitoring digital media campaigns aligned with business goals
·        Lead Generation from Google marketing
·        Managing ExD marketing of SAP platinum partnership
·        Managing SAP Partner Edge Portal and activities
·        Managing ExD physical events
·        Monitoring ROI and KPIs
·        Working with web development team to improve website interface and user experience
·        Staying up-to-date with digital media developments
·        Managing Google Analytics & Google Search Console to monitor performance

·     Strategy and Planning for Social Media Paid Campaigns
·     Strategy Designing for SEM, SEO, Brand Awareness
·     Smoothly execution of all strategic plans
·     Manage end-to-end digital projects
·     Brand Manager of different e-commerce Brands
·     Managing different fashion brands digital marketing
·     Establish web presence to boost brand awareness
·     Budgeting planning, defining estimated ROI, execution to meet defined KPI
·     Help organization to reinvent marketing strategy every day by using Google Analytic
·     Managing a team of Graphics Designers, Content Writers, SEO Experts and Developers
·     Identify trends and insights in order to achieve maximum ROI in paid search campaigns
·     Track, report, and analyze website analytics and PPC initiatives and campaigns
·     Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
·     Daily, Weekly and Monthly Reporting to CEO

·         Integrate, customize, and maintain cohesive social media strategy; design, plan, and execute different digital marketing campaigns over social media platforms.
·         Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, info graphics, videos etc.
·         Set up and optimize company pages within each platform to increase the visibility of company’s social content.
·         Develop, implement and manage our social media strategy.
·         Manage and oversee social media content.

·         Developed and designed digital media campaigns aligned with business goals.
·         Functioned in close coordination with Marketing, Sales and Product development teams to ensure brand consistency.
·         Coordinated the creation of digital content (e.g. website, blogs, press releases and podcasts).
·         Analyzed digital data to draw key recommendations around website optimization.
·         Maintained digital dashboard of several different accounts.
·         Created and maintained online listings across e-commerce platforms.
·         Succeeded end-to-end digital projects.
·         Established web presence to boost brand awareness.
·         Maintained a strong online company voice through social media.
·         Suggested and implemented direct marketing methods to increase profitability.
·         Supervised ROI and KPIs.

·         Planned and performed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
·         Functioned in close collaboration with internal teams to create landing pages and optimize user experience.
·         Developed, designed, built and maintained our social media presence.
·         Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs) identified trends and insights, and optimized spend and performance based on the insights.
·         Brainstorm new and creative growth strategies.
·         Planned, executed, and measured experiments and conversion tests.
·         Evaluated end-to-end customer experience across multiple channels and customer touch points.
·         Assessed emerging technologies. Delivered thought leadership and perspective for adoption where appropriate.

·         Accomplished tests, collected and examined data and results, identified trends and insights in order to achieve maximum ROI in paid search campaigns.
·         Tracked and examined website analytics and PPC initiatives and campaigns.
·         Accomplished campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
·         Enhanced copy and landing pages for search engine marketing.
·         Executed ongoing keyword discovery, expansion and optimization.
·         Implemented search engine optimization recommendations and analyzed competitor advertising links.
·         Established and implemented link building strategy.
·         Functioned with the development team to ensure SEO best practices are properly implemented on newly developed code.
·         Worked with editorial and marketing teams to drive SEO in content creation and content programming.
·         Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

·         Led keyword research using various tools (like Keyword Planner and Moz).
·         Executed competitive analysis and identified gaps in our content or areas of improvement in our web design.
·         Tracked important SEO metrics including organic traffic, conversion rates and time spent on page.
·         Updated older content and add effective calls to action (CTAs) to improve user engagement.
·         Reported on performance metrics comparing them to our SEO goals and bench-marking data.
·         Optimized pages for mobile.
·         Executed link building strategies and manage backlinks to build online authority.
·         Supervised paid search campaigns.
·         Followed SEO trends and stay up-to-date with new tools and practices.

Lead a team - with the goal of increasing the websites organic visibility. This includes working directly with the web development team to create a custom content management system.
·         Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results.
·         Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties.
·         Supervised all SEO and social media activities
·         Keywords Analysis using Google AdWords and conducting pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic.
·         Hold accountable for building branding on Facebook/Twitter/LinkedIn other Social networks.
·         Managed all operations of 6 Websites.
·         Functioned in close coordination with Content Writers and Developers.
·         Strategy and planning of SEO, SMO and SEM.
·         Smoothly execution of all strategic plans.
·         Penguin effected website specialist.
·         Using Google Analytics to increase Traffic.
·         Helped organization to reinvent marketing strategy every day by using Google Analytic.
·         Designed and development requirements generation and implementation.
·         UAT development and deployment.

·         Maintained all Social Media platforms including: Facebook, LinkedIn, Google +, Twitter.
·         Performed social bookmarking and blog commenting.
·         Responsible for monitoring & generating traffic, conversions, keyword rankings and reports.
·         Provided recommendations for page coding, site architecture, linking, and content structure.
·         Press Release Writing and Submitting.
·         Off-page Optimization
·         Content Submission/Content Marketing
·         Submit websites in the directories
·         Classified Submission
·         Social Media Marketing
·         Descriptions Writing
·         Private Blog Networking
·         Profile Creation
·         Blogging

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